Our Brands and Businesses (2024)

About Us

Zillow Group’s foundation of trust is powering our next chapter: to build a seamless transaction experience for every customer.

Our Brands & Businesses

In addition to the for-sale and rental listings on Zillow.com, Zillow Home Loans, Zillow’s affiliated lender, provides mortgage pre-approvals and financing, and Zillow Premier Agent offers support through a trusted network of real estate professionals.

Other consumer brands include Trulia, StreetEasy and HotPads.

Our Brands and Businesses (1)

Our Real Estate Software

ShowingTime+ and our other businesses provide products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime, dotloop, Bridge Interactive, Listing Media Services, Listing Showcase and more.

Our Brands and Businesses (2)

Our Milestones

  1. 2004April

    Rich Barton and Lloyd Frink begin assembling a team to revolutionize the way people search and shop for homes.

  2. 2006February

    Zillow launches, attracting more than 1 million visitors within the first three days, ultimately overloading the servers and crashing the website. Two days later, Zillow welcomes its millionth visitor.

  3. 2007December

    Zillow launches Smart Search, a dynamic new version of its search system, developed to make it easier for customers to find the homes most relevant to them.

  4. 2008April

    Zillow launches Mortgage Marketplace, a free and transparent tool that allows borrowers to request anonymous and hassle-free mortgage loan quotes from lenders directly through Zillow.

  5. 2009April

    Zillow launches the Zillow iPhone app with dynamic map technologies, delivering data on 88 million homes directly into users’ hands.

  6. December

    Zillow adds rental listings to its database, which now includes more than 90 million homes. Buyers, sellers and renters can now search for both homes for sale and rental homes on Zillow.

  7. 2010April

    Steve Jobs shows off Zillow on the iPad during Apple’s OS 4.0 event.

  8. September

    Zillow’s first CEO, Rich Barton, becomes executive chair of the board, and Spencer Rascoff becomes CEO of Zillow.

  9. 2011January

    Zillow launches agent ratings and reviews, giving home buyers and sellers the ability to search for and find local real estate agents based on reviews from former clients.

  10. June

    Zillow adds Zestimate home valuations to more than 25 million new homes and improves Zestimate accuracy to 8.5% nationwide.

  11. July

    Zillow becomes a public company, trading on NASDAQ under the ticker symbol “Z.”

  12. 2012April

    Zillow launches the first mobile app for rentals.

  13. November

    Zillow acquires HotPads, expanding the size of its growing rental audience and extending the reach of its marketing tools and productivity solutions for rental professionals.

  14. 2013August

    Zillow acquires StreetEasy, New York City's leading real estate marketplace.

  15. 2014March

    Zillow launches its mortgage pre-approval tool for home shoppers.

  16. 2015January

    Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries’ book “Zillow Talk: The New Rules of Real Estate” hits newsstands, debuting as No. 2 on The New York Times Best Sellers list.

  17. February

    Zillow acquires Trulia and announces the formation of Zillow Group, a portfolio of real estate and home-related brands.

  18. September

    Zillow unveils the Premier Agent platform.

  19. 2016June

    Zillow boosts the accuracy of the Zestimate model with an update to the algorithm, improving median error rate to 6%.

  20. December

    Zillow signs the White House Equal Pay Pledge.

  21. 2017October

    Zillow Group pledges $5 million in cash and in-kind contributions to address housing insecurity as part of the company’s first social impact program.

  22. 2018October

    Zillow begins to add Canadian listings to its mobile app and website.

  23. November

    Zillow Group acquires Mortgage Lenders of America, making it possible to finance a home directly through Zillow’s new affiliated mortgage lender.

  24. 2019February

    Rich Barton returns as CEO of Zillow Group to lead the company’s work in transforming how people move; Lloyd Frink is named executive chairman.

  25. April

    Zillow renames its affiliated lender Zillow Home Loans, allowing home shoppers the opportunity to get financing directly from a Zillow affiliate.

  26. April

    Zillow launches AI-powered 3D Home Tours across the U.S. and Canada, giving millions of home buyers and sellers access to immersive virtual home tours.

  27. August

    Zillow Group releases its inaugural Sustainability Report, which details the company’s commitment to environmental, social impact and governance practices.

  28. 2020April

    Zillow launches new digital renter tools, including a lease uploader and online signing, to help renters move during COVID-19.

  29. June

    Zillow expands fair housing advocacy, adding information about local legal protections for the LGBTQ community on all listings.

  30. July

    Zillow Group moves to the cloud (Cloud HQ) and announces that most employees will have the flexibility to work from home indefinitely.

  31. 2021January

    Zillow joins the National Association of Realtors, integrating listings from MLS databases nationwide into Zillow.com.

  32. January

    Zillow expands fair housing advocacy, adding information about local legal protections for source of income to rental listings.

  33. June

    Zillow launches Neural Zestimate, a new model to help the Zestimate better react to the housing market, improving median error rate to 6.9%.

  34. October

    Zillow Group acquires ShowingTime, the industry leader in home-touring technology.

  35. 2022February

    Zillow shares its vision for the future of home buying, selling and renting: the “housing super app.”

  36. September

    Zillow Group launches ShowingTime+ to bring together leading industry software tools in a single, streamlined brand.

  37. December

    Zillow Group acquires VRX Media to create national photographer network and elevate listing media through the ShowingTime+ brand.

  38. 2023January

    Zillow’s new AI-powered natural language search is a first in real estate.

  39. March

    Zillow launches a new selling experience, giving home sellers the choice between a cash offer from Opendoor and the option to work with a Zillow Premier Agent.

  40. August

    Zillow Group acquires Aryeo, a leading real estate media software platform, to join ShowingTime+ and help deliver richer home-shopping experiences.

  41. December

    Zillow Group acquires Follow Up Boss, one of real estate’s leading customer relationship management (CRM) systems, designed to enable agents to better serve their customers and grow their businesses.

  42. 2024August

    Longtime Zillow Group executive and COO Jeremy Wacksman is promoted to CEO. Rich Barton becomes co-executive chair of the Board of Directors, alongside co-founder Lloyd Frink.

Our Brands and Businesses (2024)

FAQs

Did Schwan's change to Yelloh? ›

The Schwan family spun off the home-delivery business and kept 100% ownership. Schwan's Home Delivery changed its name to Yelloh in 2022 in an effort to appeal to a broader customer base in what is now a crowded food delivery space. The following year it cut 750 employees and closed around 90 delivery centers.

Is Schwan's still around? ›

Schwan's Company continues to be widely known for its consumer brands, including Freschetta Pizza, Tony's Frozen Pizza, Mrs. Smith's Pies, Edwards Frozen Pies, Pagoda Egg Rolls, and Red Baron Pizza.

Are brands and businesses the same? ›

Your business is what you sell. It's your products, services, and the industry you're a part of. Your brand is who you are. It's what people think about you and how they perceive your messages.

How do I request a Schwan's home delivery catalog? ›

To request a free catalog or to request service you may call 1-888-724-9267, or go online at www.schwans.com. For your convenience, we accept cash, checks, major credit cards, electronic food stamp cards (EBT), and Schwan's Check Debit Cards.

Did China buy Schwan's? ›

Was your company purchased by a company from China or South Korea? No. In 2018, CJ CheilJedang purchased several divisions of the Schwan's Food Company. The home delivery service with the yellow trucks - now known as Yelloh - was not part of that sale, and we stayed independent and owned by the Schwan family.

Is Yelloh going out of business in 2024? ›

Yelloh will still operate in parts of Minnesota and 15 other states. “We are saddened to share that we will be closing our operations in some locations by the end of July 2024,” the Bloomington-based company said in a statement.

What is the Schwan's controversy? ›

1993: Marvin Schwan dies suddenly of a heart attack. 1994: More than 200,000 people in 28 states become ill from salmonella poisoning after eating contaminated Schwan's ice cream.

Who bought out Schwan's? ›

Asia | Asia - South Korea | North America - United States | North America | United States - Minnesota. The shareholders of Schwan's Company sold a majority stake of the company to South Korean-based CJ CheilJedang (CJCJ) for $1.68 billion. Our firm represented Schwan's in the deal.

Why did Schwan's stop delivering? ›

Since 1952, Schwan's yellow trucks and friendly drivers have been delivering frozen food to households. The industry has become more competitive and crowded and the company has responded, rebranding and halting deliveries in most states.

Are store brands made in the same factory as name brands? ›

Pro tip: Examine the label of a store-brand or generic product. Note the name of the manufacturer. Now look at the name-brand version on the same shelf. Very often, you'll see that both come from the same manufacturer — and often the exact same production facility.

What do you call a company that owns many brands? ›

A conglomerate usually has a parent company that owns and controls many subsidiaries, which are legally independent but financially and strategically dependent on the parent company.

Why is Schwan's now Yelloh? ›

Schwan's Home Delivery Announces Plans to Change Name to Yelloh™ Beginning in 2022. Vibrant new name pays homage to 70-year history of personal connections in communities around the country and the brand's iconic yellow delivery vehicles.

How do Schwan's drivers make money? ›

Schwan's drivers can make six figures, depending on how much they sell. They start with a base salary and earn commission. And they get 20 percent off the food.

What happened to the Schwan's truck? ›

In 2022, they changed the company name, and the signage on the familiar trucks, to Yelloh. Schwan's Co. continues, producing numerous familiar retail brands, including Stilwell frozen foods — in Stilwell, about 190 miles east of OKC — Red Baron and Tony's pizza, and Mrs. Smith's and Edwards pies.

What is going on with Yelloh? ›

(KNSI) — Citing no profitable path forward, Yelloh, formerly known as Schwan's, will end delivery in more areas, including central Minnesota. The company laid off 750 employees and slashed 90 delivery centers from its roster last fall, and now 44 employees will be laid off, and delivery will end in St.

What happened with Schwan's? ›

Alfred passed away in 2011. IBJ reported that in 2018, the Schwan family sold a 70% share of its business to the Korean firm CJ CheilJedang for $1.8 billion. But the family kept the Schwan's Home Delivery business and rebranded in 2022 as Yelloh. Unfortunately the rebranding has not been overwhelmingly successful.

Why do Schwan's trucks run on propane? ›

Fleet vehicles that run on propane autogas emit fewer greenhouse gases and smog-producing hydrocarbons, and they virtually eliminate particulate emissions.

What is Yelloh? ›

We're the original frozen food delivery company

It all started in rural Minnesota with high-quality ice cream and a yellow freezer truck. For more than 70 years, we've been proudly serving our one-of-a-kind frozen foods to neighborhoods across America.

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